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Privacy Policy

Base

At HeelBase, operating under the legal entity Ikigai Ventures Limited, we prioritize the privacy and security of our customers and visitors to our websites. Ikigai Ventures Limited acts as the data controller and is responsible for protecting personal data related to our products, services, and websites.

How We Use Your Name, Date of Birth, Gender, and Contact Details

We may use your name, date of birth, gender, and contact details to:

  1. Deliver your purchases and fulfill our contract with you.
  2. Send service messages, such as order updates, by text, email, or app notification.
  3. Send information about new products or services by email, SMS, or post, where you have given consent.
  4. Detect and prevent fraud.
  5. Show you our latest products, offers, and advertisements while you browse the internet.
  6. Understand customer preferences.
  7. Direct you to relevant sections of our website and products that may interest you.

How We Use Your Payment Information

We may use your payment information to:

  1. Process payments.
  2. Provide refunds.
  3. Fulfill our contractual obligations to you.
  4. Prevent and detect potential fraud against you or HeelBase.
  5. Provide customer service and support.
  6. Train our staff to deliver better customer service.

How We Use Your Purchase History and Saved Items

We may use your purchase history and saved items to:

  1. Facilitate and process your orders.
  2. Provide customer service and support.
  3. Manage returns and exchanges.
  4. Analyze customer preferences.
  5. Improve our products, services, and shopping experience.

How We Use Your Device and Usage Information

We may use device and usage information to:

  1. Improve our website experience.
  2. Enhance your shopping experience.
  3. Protect our website against potential threats.
  4. Prevent and address potential fraud.
  5. Understand how customers interact with our website and services.

Sharing Your Personal Data

We do not sell your personal data to third parties. However, we may share your data where necessary to operate our business, provide our services, process your orders, or comply with legal obligations. This may include sharing data with:

  1. Entities within the Ikigai Ventures Limited group.
  2. Third-party service providers required to process your orders, including payment gateways, warehouses, packers, and delivery services.
  3. Professional service providers that support our business operations, including marketing agencies, advertising partners, and website hosts.
  4. Credit agencies, banks, law enforcement authorities, and anti-fraud agencies where necessary for fraud prevention, risk management, legal compliance, or security purposes.

Data Protection Commitment

We handle your personal data securely and only use it for legitimate business, contractual, legal, or consent-based purposes. We regularly review our data protection practices to help keep your information safe.