Privacy Policy

At HeelBase, operating under the legal entity Ikigai Ventures Limited, we prioritize the privacy and security of our customers and visitors to our websites. Ikigai Ventures Limited acts as the data controller and is responsible for protecting personal data related to our products, services, and websites.

We may use your name, date of birth, gender, and contact details to:

1. Deliver your purchases and fulfill our contract with you.
2. Send service messages, such as order updates, by text, email, or app notification.
3. Send information about new products or services by email, SMS, or mail, where you have given consent.
4. Detect and prevent fraud.
5. Show you our latest products, offers, and advertisements while you browse the internet.
6. Understand customer preferences.
7. Direct you to relevant sections of our website and products that may interest you.

We may use your payment information to:

1. Process payments.
2. Provide refunds.
3. Fulfill our contractual obligations to you.
4. Prevent and detect potential fraud against you or HeelBase.
5. Provide customer service and support.
6. Train our staff to deliver better customer service.

We may use your purchase history and saved items to:

1. Facilitate and process your orders.
2. Provide customer service and support.
3. Manage returns and exchanges.
4. Analyze customer preferences.
5. Improve our products, services, and shopping experience.

We may use device and usage information to:

1. Improve our website experience.
2. Enhance your shopping experience.
3. Protect our website against potential threats.
4. Prevent and address potential fraud.
5. Understand how customers interact with our website and services.

We do not sell your personal data to third parties. However, we may share your data where necessary to operate our business, provide our services, process your orders, or comply with legal obligations. This may include sharing data with:

1. Entities within the Ikigai Ventures Limited group.
2. Third-party service providers required to process your orders, including payment gateways, warehouses, packers, and delivery services.
3. Professional service providers that support our business operations, including marketing agencies, advertising partners, and website hosts.
4. Credit agencies, banks, law enforcement authorities, and anti-fraud agencies where necessary for fraud prevention, risk management, legal compliance, or security purposes.

Our website uses cookies and similar technologies, including small pieces of code placed by third parties, to understand how the site is used and to measure our advertising. We use Google Analytics to understand how visitors move through the site; Microsoft Clarity to understand interactions through behavioral metrics, click and scroll heatmaps, and session replay; and the Meta Pixel to report which pages and products you viewed to Meta Platforms (Facebook and Instagram) so we can measure our ads and show relevant ones to people who have visited us. These tools may record the pages you visit, products and sizes you interact with, items you add to your bag, approximate location, and details about your device and browser. We mask assessment content and form fields from Clarity and do not send these tools your name, payment details, or password through our analytics events.

You can control this in several ways. Most browsers let you block or delete cookies in their settings. You can opt out of Google Analytics using Google's browser add-on at tools.google.com/dlpage/gaoptout, review how Microsoft handles Clarity data at privacy.microsoft.com/privacystatement, and control how Meta uses your activity for advertising in your Facebook or Instagram ad settings. Browser tracking-protection features and ad blockers will also stop these tools from loading. Blocking them does not affect your ability to browse or buy from us. If you are a California resident, you may direct us not to sell or share your personal information for cross-context behavioral advertising by emailing support@heelbase.com.

We handle your personal data securely and only use it for legitimate business, contractual, legal, or consent-based purposes. We regularly review our data protection practices to help keep your information safe.